Selected Publications


  • Lee, D.* & Borah, P. (2019). Self-presentation on Instagram and friendship development among young adults: A moderated mediation model of media richness, perceived functionality, and openness. Computers in Human Behavior.

  • Su, Y.* & Borah, P. (2019). Who is the agenda setter? Examining the Intermedia Agenda Setting Effect between Twitter and Newspapers on Climate Change. Journal of Information Technology and Politics.

  • Su, Y.* & Borah, P. (2019). Framing overseas Chinese students: A comparative analysis of newspaper coverage in Mainland China, US, and Hong Kong. International Communication Gazette.

  • Himelboim, I., Xiao, X.,* & Lee, D,* Wang, Y.*, . & Borah, P. (2019). A social networks approach to understanding vaccine conversations on Twitter: Network clusters, sentiment, and certainty in HPV social networks. Health Communication. 10.1080/10410236.2019.1573446

  • Lorenzano, K.*, Sari, M.*, Storm, C.*, Rhodes, S.*, & Borah, P. (2018). Challenges for an SNS-based public sphere in 2016. Online Information Review. 10.1108/OIR-12-2017-0352

  • Borah, P. & Xiao, X*. (2018). The importance of “likes”: The interplay of message framing, source, and social endorsement on credibility perceptions of health information on Facebook. Journal of Health Communication.

  • Borah, P., Fowler, E, Ridout, T. (2018). Television vs. YouTube: Political advertising in the 2012 presidential elections. Journal of Information Technology and Politics. 10.1080/19331681.2018.1476280


  • Borah, P. (2017). Emerging communication technology research: Theoretical and methodological variables in the last 16 years and future directions. New Media & Society. 19(4), 616-636, 10.1177/1461444815621512


  • Borah, P. (2016 ). Political Facebook use: Campaign strategies used in 2008 and 2012 Presidential elections. Journal of Information Technology and Politics, 13 (4), 326-338. 10.1080/19331681.2016.1163519


  • Borah, P., Thorson, K. & Hwang, H.(2015). Causes and consequences of selective exposure among political blog readers: The role of hostile media perception in motivated media use and expressive participation. Journal of Information Technology and Politics. doi:10.1080/19331681.2015.1008608


  • Borah, P. (2015). Blog credibility: examining the influence of author information and blog “reach”. Atlantic Journal of Communication. 23(5), 298-313, doi: 10.1080/15456870.2015.1092740.


  • Ridout, T., Fowler, E, Branstetter, J. & Borah P.  (2015). Political advertising in the 21st century: The influence of the YouTube ad. Journal of Information Technology and Politics.12(3), 237-251, doi:10.1080/19331681.2015.1050750


  • Borah, P. (2014). The hyperlinked world: A look at how the interactions of news frames and hyperlinks influence news credibility and willingness to seek information. Journal of Computer-Mediated Communication.19 (3), 576-590. doi:10.1111/jcc4.12060


  • Borah P. (2014). Does it matter where you read the news stories? Interaction of incivility and news frames in the political blogosphere. Communication Research. 41(6), 809-827. doi: 10.1177/0093650212449353


  • Bode, L., Vraga, E., Borah, P., & Shah, D. (2014). A new space for political expression: Predictors of political Facebook use and its democratic consequences. Journal of Computer-Mediated Communication. 19 (3), 414-429. doi:10.1111/jcc4.12048


  • Borah P. (2013). Interactions of news frames and incivility in the political blogosphere: Examining perceptual outcomes. Political Communication, 30, 456–473. doi:10.1080/10584609.2012.737426


  • Borah, P., Edgerly, S., Vraga, E., & Shah, D. (2013).  Hearing and talking to the other side: Antecedents of cross-cutting exposure in adolescents.  Mass Communication and Society, 16 (3), 391-416. doi: 10.1080/15205436.2012.693568


  • Borah, P. (2011). Conceptual issues in framing: A systematic examination of a decade’s literature. Journal of Communication, 61(2), 246-263. doi: 10.1111/j.1460-2466.2011.01539.x


  • Borah P. (2011). Seeking more information and conversations: Influence of competitive frames and motivated processing. Communication Research, 38 (3), 303-325. doi: 10.1177/0093650210376190


  • Thorson, K., Ekdale, B., Borah P., Namkoong, K., Shah, C. (2010). YouTube and Proposition 8:A case study in video activism. Information, Communication & Society, 13 (3), 325-349.


  • Bulla, D., & Borah, P. (2009). The glass ceiling in Indian news roomsInternational Journal of Communication, 19 (1), 105-125.


  • Borah, P. (2009). Comparing visual framing in newspapers: Hurricane Katrina versus Tsunami. Newspaper Research Journal, 30(1), 50-57.



  • Niederdeppe, J., Bu, L., Borah, P., Kindig, D., & Robert, S. (2008). Message design strategies to raise public awareness about social determinants of health and population health disparities.The Milbank Quarterly, 86(3), 481-513.


Refereed Book Chapters


  • Borah, P.  & Shah, D. (2016). The origins of media perceptions: Judgments of news accuracy and bias among adolescents. In Esther, Thorson, Mitchell McKinney, & Dhavan Shah (Eds), Political Socialization in a Media Saturated World. Peter Lang Press.


  • Borah, P. (2014). Facebook use in the 2012 Presidential campaign: Obama vs. Romney. In Bogdan Patrut (Eds), Social Media in Politics: Case studies (2008-2013). New York, NY: Springer Science +Business Media, LLC.


  • Borah, P. (2014). Interaction of incivility and news frames in the political blogosphere: Consequences and psychological mechanisms. In Jonathan Bishop and Ashu M. Solo (Eds.) Politics in the Information Age. IGI Global.


Invited Book Chapters


  • Borah P. (2018). News framing within the contemporary media landscape: Where we’ve been and where we’re going. In Paul D’Angelo (eds), Doing News Framing Analysis 2: Empirical and Theoretical Perspectives. Routledge.


  • Borah P. (2016). Framing in American Political Campaigns. In William Benoit (eds), The Praeger Handbook of Political Campaigning in the United States. Praeger.


  • Borah, P. (2015). Media effects theory: Framing effects, agenda setting and priming. International Encyclopedia of Political Communication. Wiley-Blackwell.


Invited Other


  • Borah P. (2017). Despite Trump’s adversarial relationship with the media, he needs them, and they need him. Invited Scholars Series for USAPP (U.S. American Politics and Policy), London School of Economics (LSE) U.S. Center.


         Note: Asterisk (*) indicates student author at the time the research was conducted